In the visual arts, lighting and the artistic application of light is everything.

Often what you don't show is as important as what you show. Cropping re-aligns the viewers eye.

Every component in the shot, position of the camera is key. It's all part of the story your image is telling.

Use of Focus directs the eye. Blurry backgrounds help separate the foreground subject and add depth to the image.

Strong telephoto compresses the content drawing layers together eg make a mountain huge! Wide angle gives a sense of space.

Leveraging digital tools to develop the story within the image. This helps improve the feel and develop the art.