Visual Foundry

marketing and more for Manufacturers

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marketing for Manufacturers

We know manufacturing. Our proprietary model creates comprehensive digital reach to audiences, engages complex sales ecosystems, and integrates internal operations to generate sales growth.

Meeting

who is Visual Foundry?

Founded by successful Fortune 500 business leaders, Visual Foundry has been instrumental in growing brands from start-up to successful businesses. We help provide a better understanding of your market, improved methods to connect customers to your products and services and improve your position against your competitors within the market.

Every business is different. Our responsibility is to understand your unique requirements and needs and align. Visual Foundry will affordably grow your business’s revenue.

key services to grow Manufacturers


New Product

New Product Launches

  • Portfolio positioning
  • Go-to-market planning, collateral and execution
  • Content: text, photography, graphic, video, print
  • Channels: direct, trade shows, organic search, paid ads, blog, journals

Product Promotion

Product Promotions

  • Campaign design & execution
  • Content: text, photography, graphic, video, print
  • Coordinated, timed campaign
  • Channels: direct, trade shows, search, paid ads, blog, journals

Brand Position

Brand Positioning

  • Content marketing
  • Reputation building
  • Competitive positioning and differentiation
  • Presence

Sales growth

Sales Growth

  • Digital lead nurture & lead generation (B2B & B2C)
  • Demand generation including upsell/ cross-sell, referral
  • Qualification and sales integration automation
  • Competitive positioning and differentiation

more than just marketing

Marketing and consulting

marketing

Foundationally, we understand audiences and align messaging and engagement to their needs. Why stop at customers, the goal is they become evangalists.

consulting

Marketing is an integrated part of sales and engineering which is integrated to all operational and strategic capabilities needed.

Manufacturer sales chain marketing

The sales relationships are very important to manufacturers and their customers across the whole sales chain. Each Organization within this chain has unique marketing needs for any given strategy. We design campaigns wholistically to meet these needs, orchestrated across this chain for amplified effectiveness and impact.

Manufacturer

Sales Representative

Sales Representative

Distributor

Distributor

Distributor

Distributor

Distributor

End User

End User

End User

End User

End User

End User

End User

End User

End User

End User

Manufacturer

Sales Representative

Distributor

End User

(Click on role to view marketing needs.)

every Manufacturer is unique

Every manufacturer’s needs are different. We align to what your organization needs for optimal efficienfy and cost.

Engagement Model - Out Task

Out Task

We augment your team either for additional capacity or specific skill set.

Engagement Model - Out Service

Out Service

We deliver a specific service for you

Engagement Model - Delegate

Delegate

We perform a complete business function for you.

Engagement Model - Consult

Outsource

We perform a specific project for you.

Want to grow your business?

We’ll be right back in touch with you!

 

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Manufacturer

Manufacturer’s Messaging Needs

  1. What is the most effective way to launch and promote new products?
  2. How and when do we promote our products?
  3. How do we build brand reputation?
  4. How do we position against our competitors?
  5. How digitally competitive are we?
Sales Representative

Sales Represpentitives Messaging Needs

  1. How do I support my manufacturers’ promotions more effectively?
  2. How do I prommote the Line we represent?
  3. How do I compete to make sure I become a preferred representative with my customers?
  4. How do I get my customers to see me as more value-add?
  5. How do I become a trusted partner?
Sales Representitive

Distributor Messaging Needs

  1. How do get access to the best supported product available?
  2. How do my customers see me as the distributor of choice?
  3. How do I make sure I’m staying on top of the latest release products and product fixes?
  4. How do I get my customers to see me as more value-add?
  5. How do I become a trusted partner to my customers?
End Users or Installer

End User Messaging Needs

  1. How do get access to the best supported product available?
  2. How do my customers see me as the vendor of choice?
  3. How do I make sure I’m staying on top of the latest release products and product fixes?
  4. How do I become a trusted partner to my customers?