A lot has been written about the art of story-telling. Indeed we ourselves have published a couple of articles on the importance of story-telling including visual story-telling and how to
Visual Storytelling
When talking about future video production needs with a client last week, I outlined several video animation projects we were working on and he asked the question ‘Why use animation?’.
The Role of Technology Architecture in Business
Designing an effective technology architecture for your organization requires much more than just analyzing a number of software offers and choosing which seems to be best. For example, you must
Who Is Your Customer?
When we talk to potential customers about their marketing needs, the conversation quickly expands to focus on their sales goals, and then ultimately to their business goals. Why? Because when
What’s Your Story?
When was the last time you watched a movie that you thought was great? What about it made it great? Perhaps the plot was clever, the action was sharp, or