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Story book

Your story isn’t as original as you might think

Published on Nov 28, 2023

Many authors write extensively about the art of storytelling. Indeed we ourselves have published a couple of articles on the importance of storytelling including visual storytelling and how to anchor

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Marketing, Video

Animation Example

Visual Storytelling

Published on Jan 11, 2023

When talking about future video production needs with a client last week, I outlined several video animation projects we were working on and he asked the question ‘Why use animation?’.

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Marketing, Video

Movie slate: What's your story?

What’s Your Story?

Published on Sep 22, 2022

When was the last time you watched a movie that you thought was great? What about it made it great? Perhaps the plot was clever, the action was sharp, or

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Marketing, Video

Livestream Production of Graduation 2022

Let’s Livestream!

Published on Feb 20, 2020

Our world recently got a crash course in livestreaming. When the pandemic spurred a global lockdown, seemingly overnight employees began working from home, children began schooling from home, and social

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Video

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Manufacturer

Manufacturer’s Messaging Needs

  1. What is the most effective way to launch and promote new products?
  2. How and when do we promote our products?
  3. How do we build brand reputation?
  4. How do we position against our competitors?
  5. How digitally competitive are we?
Sales Representative

Sales Represpentitives Messaging Needs

  1. How do I support my manufacturers’ promotions more effectively?
  2. How do I prommote the Line we represent?
  3. How do I compete to make sure I become a preferred representative with my customers?
  4. How do I get my customers to see me as more value-add?
  5. How do I become a trusted partner?
Sales Representitive

Distributor Messaging Needs

  1. How do get access to the best supported product available?
  2. How do my customers see me as the distributor of choice?
  3. How do I make sure I’m staying on top of the latest release products and product fixes?
  4. How do I get my customers to see me as more value-add?
  5. How do I become a trusted partner to my customers?
End Users or Installer

End User Messaging Needs

  1. How do get access to the best supported product available?
  2. How do my customers see me as the vendor of choice?
  3. How do I make sure I’m staying on top of the latest release products and product fixes?
  4. How do I become a trusted partner to my customers?