Visual Foundry

marketing and more for Manufacturers

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About Us

Visual Foundry has extensive experience in digital marketing, working with clients across various industries, including financial services, law, lifestyle, food and beverage, real estate, education, and manufacturing. However, in 2022, we decided to pivot our focus to the independent manufacturing sector. We recognized that this sector has unique needs and challenges that were not being adequately addressed so we rolled up our sleeves and judging by what our customers are telling us, we are helping them make a difference.

Greg Dixon

Greg Dixon founded Visual Foundry in 2016 with an initial focus on video production. Since then, the company has expanded to provide a full range of digital and traditional marketing services with a focus of integration into sales and other operational processes in systems.

Before starting Visual Foundry, Greg worked at Cisco in various marketing roles. He was responsible for teams in digital data management and personalization and introduced digital attribution to the marketing organization. Greg also managed corporate TV operations for Cisco in the US East region.

Prior to relocating to the US, Greg lived in Singapore and China with Cisco in various roles including running corporate TV operations for the region, running a global IT facilities technology team and with IT, running regional IT and helped Cisco customers understand and implement IT governance practices. Greg was awarded the 2002 Top CIO award for China by CEO/CIO Magazine. Greg was also involved in the Australia-China Chamber of Commerce holding positions as Treasurer and then Chairman for two years.

Before his corporate career, Greg spent 12 years as a pilot in the Royal Australian Air Force, where he served in tactical fighter and air transport roles.

Greg holds an MBA from Macquarie Graduate School of Management in Australia.

Greg is passionate about giving back and supporting organizations that are making an impact on people’s lives and opportunities:

Porch Communicaties Logo

Former board member, business advisor

Public School FOundation Logo

Current Board Member

Just Tryan It Logo

Content contributor

Team Members

We pride ourselves being a remote team, selecting the best talent, no matter where they are and also helping us to adapt to the local culture, no matter where our customers are.

Team MemberLocationExpertise
Caleb PateMIVideo Production, post-production
Dirk MynattORBrand and Design
Evi LovesUTBrand and Design, Print
Greg DixonNCOwner, Marketer, Sales, business operations
James ManusNCData
John RobertsGAIllustrator
Lauren MurrahCAContent writer
Mike DiGiacomoGAPaid Media & Advertising
Patrick BarrettNYCorporate marketing, lead generation
Russell WellerWYWeb design & web applications

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Manufacturer

Manufacturer’s Messaging Needs

  1. What is the most effective way to launch and promote new products?
  2. How and when do we promote our products?
  3. How do we build brand reputation?
  4. How do we position against our competitors?
  5. How digitally competitive are we?
Sales Representative

Sales Represpentitives Messaging Needs

  1. How do I support my manufacturers’ promotions more effectively?
  2. How do I prommote the Line we represent?
  3. How do I compete to make sure I become a preferred representative with my customers?
  4. How do I get my customers to see me as more value-add?
  5. How do I become a trusted partner?
Sales Representitive

Distributor Messaging Needs

  1. How do get access to the best supported product available?
  2. How do my customers see me as the distributor of choice?
  3. How do I make sure I’m staying on top of the latest release products and product fixes?
  4. How do I get my customers to see me as more value-add?
  5. How do I become a trusted partner to my customers?
End Users or Installer

End User Messaging Needs

  1. How do get access to the best supported product available?
  2. How do my customers see me as the vendor of choice?
  3. How do I make sure I’m staying on top of the latest release products and product fixes?
  4. How do I become a trusted partner to my customers?