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The Role of Technology Architecture in Business

Published on Jan 2, 2023

Designing an effective technology architecture for your organization requires much more than just analyzing a number of software offers and choosing which seems to be best. For example, you must

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Consulting

Customer

Who Is Your Customer?

Published on Nov 7, 2022

When we talk to potential customers about their marketing needs, the conversation quickly expands to focus on their sales goals, and then ultimately to their business goals. Why? Because when

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Consulting

Black Rifle Coffee Shop

The Coffee Club

Published on Sep 7, 2022

When we were approached by Black Rifle Coffee Company and asked to help design their next generation digital user experience, we jumped at the chance. But did we underestimate what

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Consulting

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Manufacturer

Manufacturer’s Messaging Needs

  1. What is the most effective way to launch and promote new products?
  2. How and when do we promote our products?
  3. How do we build brand reputation?
  4. How do we position against our competitors?
  5. How digitally competitive are we?
Sales Representative

Sales Represpentitives Messaging Needs

  1. How do I support my manufacturers’ promotions more effectively?
  2. How do I prommote the Line we represent?
  3. How do I compete to make sure I become a preferred representative with my customers?
  4. How do I get my customers to see me as more value-add?
  5. How do I become a trusted partner?
Sales Representitive

Distributor Messaging Needs

  1. How do get access to the best supported product available?
  2. How do my customers see me as the distributor of choice?
  3. How do I make sure I’m staying on top of the latest release products and product fixes?
  4. How do I get my customers to see me as more value-add?
  5. How do I become a trusted partner to my customers?
End Users or Installer

End User Messaging Needs

  1. How do get access to the best supported product available?
  2. How do my customers see me as the vendor of choice?
  3. How do I make sure I’m staying on top of the latest release products and product fixes?
  4. How do I become a trusted partner to my customers?