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Manufacturer shop floor meeting

The Need to Pivot the Business

Published on Feb 22, 2024

In the fourth quarter of 2023, we made the decision to pivot and focus on the ecosystem marketing model to support independent manufacturers. At the time we were already serving

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General

Story book

Your story isn’t as original as you might think

Published on Nov 28, 2023

Many authors write extensively about the art of storytelling. Indeed we ourselves have published a couple of articles on the importance of storytelling including visual storytelling and how to anchor

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Marketing, Video

Animation Example

Visual Storytelling

Published on Jan 11, 2023

When talking about future video production needs with a client last week, I outlined several video animation projects we were working on and he asked the question ‘Why use animation?’.

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Marketing, Video

The Role of Technology Architecture in Business

Published on Jan 2, 2023

Designing an effective technology architecture for your organization requires much more than just analyzing a number of software offers and choosing which seems to be best. For example, you must

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Consulting

Customer

Who Is Your Customer?

Published on Nov 7, 2022

When we talk to potential customers about their marketing needs, the conversation quickly expands to focus on their sales goals, and then ultimately to their business goals. Why? Because when

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Consulting

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Manufacturer

Manufacturer’s Messaging Needs

  1. What is the most effective way to launch and promote new products?
  2. How and when do we promote our products?
  3. How do we build brand reputation?
  4. How do we position against our competitors?
  5. How digitally competitive are we?
Sales Representative

Sales Represpentitives Messaging Needs

  1. How do I support my manufacturers’ promotions more effectively?
  2. How do I prommote the Line we represent?
  3. How do I compete to make sure I become a preferred representative with my customers?
  4. How do I get my customers to see me as more value-add?
  5. How do I become a trusted partner?
Sales Representitive

Distributor Messaging Needs

  1. How do get access to the best supported product available?
  2. How do my customers see me as the distributor of choice?
  3. How do I make sure I’m staying on top of the latest release products and product fixes?
  4. How do I get my customers to see me as more value-add?
  5. How do I become a trusted partner to my customers?
End Users or Installer

End User Messaging Needs

  1. How do get access to the best supported product available?
  2. How do my customers see me as the vendor of choice?
  3. How do I make sure I’m staying on top of the latest release products and product fixes?
  4. How do I become a trusted partner to my customers?